Brand & Media Strategist · Campaign Advisor · Technology Lead
Kamiloo Artmand
01Kamiloo Artmand

I design the systems that make people, brands and cultures visible.

Brand & Media Strategist · Campaign Advisor · Technology Lead

02The thread

One idea. Two decades. Visibility.

Brand systems, cultural platforms and software — each built so that someone, or something, is finally seen.

03The intersection

Where brand, culture and software meet.

BrandCultureSoftware
04Ventures

Institutions, products and a studio — each with its own identity.

  • Agadari
  • Kurd Artist
  • Kurd Prize
  • Women Agency
  • EVE Initiative
  • liiink
  • Biafza
05What each one does
  • Kurd Artistgives Kurdish visual artists a home.
  • Agadarikeeps citizens of Iraq and the Kurdistan Region informed.
  • VVOXAItranscribes and translates speech, Kurdish included.
06The studio

Designs the system. Builds the software.

A monorepo of products — BOK Studio, VOXAI — and Artmand, the studio behind them.

Artmand
BOK StudioVOXAIAgadari.bok
07Ask

Ask anything. Answers come only from sources.

08Languages

Four working languages. Nine editions.

Choose your language.

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Language learning · atelier edition

VAJ

Words that stay.

A paper-and-ink vocabulary engine with spaced repetition, pronunciation shadowing and pitch tracking, built around the Oxford 5000.

Partner with VAJInvestor briefing
VAJFeatures
  • FSRS review
  • Shadowing
  • Pitch tracking
  • Oxford 5000
  1. Smart reviewFSRS 4.5.
  2. Acoustic shadowingSpeaking.
  3. Pitch trackingFeedback.
  4. Offline vaultLocal storage.
Outline of the product, drawn from its feature list. Not a screenshot.
01Guideline presentation02Thesis03Identity04Strategy05Offer06Business model07Roadmap
01Guideline presentation02Thesis03Identity04Strategy05Offer06Business model07Roadmap
Master line

Words that stay.

VAJ
01

Guideline presentation

Construction, colour and type from the brand’s working identity. No full guideline is on file yet.

Clear spaceVAJxxxx

Working construction: x is one quarter of the logo height. The guideline governs wherever it sets its own value.

Scale test
VAJ
72 px high
VAJ
40 px high
VAJ
24 px high
Colour proportion
  • 60%Paper#F4EFE6
  • 30%Ink#1B1814
  • 10%Ink Red#8C2F1B

Working proportion from the brand’s own tokens: ground, ink, accent.

Type scale
  1. Display · 72 pxWords that stay.
  2. Heading · 40 pxWords that stay.
  3. Subhead · 24 pxWords that stay.
  4. Body · 17 pxA paper-and-ink vocabulary engine with spaced repetition, pronunciation shadowing and pitch tracking, built around the Oxford 5000.
  5. Caption · 13 pxA paper-and-ink vocabulary engine with spaced repetition, pronunciation shadowing and pitch tracking, built around the Oxford 5000.
Do
  • Paper and ink
  • Intentional motion
  • Science of memory
02

The thesis

Problem

Vocabulary apps feel like games and words are forgotten.

Insight

Memory and voice together make words stick.

Answer

VAJ combines scientific review timing with speaking practice in a calm, crafted interface.

03

Identity

Working identity: no full guideline is on file for this brand yet.

Ink Red#8C2F1B
Ink#1B1814
Graphite#6B6256
Paper#F4EFE6
Typography
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 · & ? ! → %Words that stay.
  • DisplayInstrument Serif
  • TextInter
Voice
CraftedPatientElegant
Principles
  1. Paper and ink
  2. Intentional motion
  3. Science of memory
04

Strategy

The atelier for learning words.
MarketsMENAIran-language usersGlobal
Audience

English learners

Exam and career.

Audience

Schools

Classroom use.

01

FSRS review

Memory timing.

02

Shadowing

Speak along.

03

Pitch tracking

Pronunciation.

04

Oxford 5000

Core vocabulary.

05

Features

01

Smart review

FSRS 4.5.

02

Acoustic shadowing

Speaking.

03

Pitch tracking

Feedback.

04

Offline vault

Local storage.

FSRSreviewShadowingPitchtrackingOxford5000VAJ
Specification
CategoryLanguage learning · atelier edition
ForEnglish learners, Schools
MarketsMENA, Iran-language users, Global
StageWorking app (React 19, Vite) with review, shadowing and pitch tracking.
06

Business model

Working draft for review: no figures are claimed.

Revenue streams
SubscriptionLearners.
School licencesClassrooms.
Go to market
  1. Learner communities
  2. Language schools
Moat
  • Craft and science
Key metrics
  • Daily reviews
  • Retention
07

Roadmap

  1. Now

    01 App

    • Working app
  2. Next

    02 Launch

    • Public release
Where it stands today

Working app (React 19, Vite) with review, shadowing and pitch tracking.

Words that stay.

Start a conversationRequest the investor deckRead the essay